1. Grow Your Mailing List

Always be growing and interacting with your mailing list. If you’d like to read why, take a look at this post on why an email marketing list is valuable.

2. Try Using Video

This is what today’s post covers. Whenever you’re creating content for your internet presence, use video any time you can.

Use Video Because It’s Personal

Picture two companies. One just writes about what they do… the other demonstrates on video. Which one would you feel a stronger connection to? Which one would you be most likely to go to for help? This is true not only for internet businesses but also to small businesses pursuing a strategy of local internet marketing.

What To Include In Your Videos:

This part shouldn’t give you any trouble at all. You show whatever your business does. You show your daily process.  It can be anything!

If you own a bakery, show how you bake a loaf of bread, and why yours is better. If you are a mechanic, show exactly how you do an oil change. Give a tour of your shop. Feature one product that is significant to you. Talk about the pleasure you get from serving your customers.

Include whatever you’d like, the more unique and genuine, the better.

Just imagine you’re giving a tour to a friend, explaining to them exactly what you do and what makes it special.

How Hard Is This Going To Be? Will You Spend All Your Time Learning?

To start with, you won’t have to learn an endless stream of new skills to use video online. It will simply require you learn how to get a neighborhood teen to do the work. Seriously, teenagers know how to do this, and they’ll be excited to be paid for it.

To summarize the steps, here is the simple process of creating and using a video:

1. Decide the topic for your video.
2. Record it. (Not much different than a home movie.)
3. Edit it. (This is where the local high school student comes in.)
4. Post it. (This is not any harder than publishing a blog article.)
5. Advertise It (You’ll already be comfortable with this from sites like Twitter, your own site, your mailing list, and the marketing you already do… easy.)

Get To Work

For now, imagine the elements of your business you could show on video. (Don’t just think… write it down!) Ask yourself:

• What problems do you solve for your customers?
• What are some frequent questions you recieve?
• Is there a underused service you’d like to feature?
• What made you get into this market?
• What kind of employees do you want to hire?

A Little Work Now Will Pay Off Big

These are a couple ideas to help you start coming up with more of your own. After you are comfortable with the process of creating videos and learn how powerful it can be for your business, you’ll know that video is one of the strongest ways to strengthen the relationahips with your customers and find more.

Technorati Tags: local Internet marketing, Video Marketing

In order to reach their customers where they are actually conducting searches and research, big companies know that they need not only a Web site, but a comprehensive Internet strategy. Smaller firms, organizations and even individuals in East Texas also can reap great benefits from a local Internet marketing plan that goes beyond just having a Web site.

According to a recent Nielsen Online survey, 50 percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24 percent, Internet-based yellow pages directories at 10 percent, local newspapers at 4 percent, and white pages directories at 3 percent.

Search engines were used by consumers 72 percent more at the time of the survey than they had used them two years before, when a similar survey was conducted. (Source: Nielsen Online/WebVisible survey, Feb. 2009)

“These results confirm what most people have come to know through their personal experience, or the observation of the world around them: the word ‘Google’ has become interchangeable with the word ‘search,’” said Bret McCormick, co-founder of OurNEWSCafe.com, the local Internet marketing leader in East Texas.

More and more people are turning to the Internet through computers and wireless devices as their first source for information — its an absolute fact. Small businesses, organizations and individuals often find themselves not fully aware of this major shift in consumer behavior, unsure about how to act upon it, or discounting it because they believe they can’t afford it and don’t really understand it.

Personalized service, as well as prices that fit within most existing advertising and marketing budgets, are provided by OurNewsCafe.com, the industry leader in East Texas local Internet marketing.

“We offer more than 50 years of professional media experience, including more than a decade of building and maintaining Web sites for media companies,” said McCormick. “Along the way, we’ve learned not only how to put a site and information on the Internet, but the ways to laser-target your message.”

Guarantees of first-page (top-10) ranking in Google is the pledge of some local Internet marketing companies. With OurNewsCafe.com, local Internet marketing outcomes for East Texas customers don’t stop with the consistent placement of its clients on the first page of Google.

Extending far beyond Google, Our News Café’s local Internet marketing strategy for East Texas customers includes a comprehensive review of the customer’s target markets and niches. Implementations on Twitter, Facebook, Bing and Yahoo, search engine optimization and even video are among the strategies for most clients, big and small.

Proof? It was no accident if you found this article because it was ranked highly in a Google, Yahoo, or Bing search. We targeted you because you did a search for local Internet marketing in East Texas information. This article was designed and crafted, marketed and distributed to reach people with the specific interest in local East Texas Internet marketing, like you. Now you can put our strategies and expertise to work for you. Your message will be much more effective if you deliver it to customers and potential customers where they are looking for it, on the Internet.

Send an e-mail to publisher (at) ournewscafe.com to request more information about Our News Café. A representative will contact you within one business day.

Technorati Tags: East Texas local Internet marketing, Internet Marketing, local Internet marketing, local Internet marketing in East Texas