In order to reach their customers where they are actually conducting searches and research, big companies know that they need not only a Web site, but a comprehensive Internet strategy. Smaller firms, organizations and even individuals in East Texas also can reap great benefits from a local Internet marketing plan that goes beyond just having a Web site.

According to a recent Nielsen Online survey, 50 percent of consumers surveyed said they turn to search engines to find a local business, followed by yellow pages directories at 24 percent, Internet-based yellow pages directories at 10 percent, local newspapers at 4 percent, and white pages directories at 3 percent.

Search engines were used by consumers 72 percent more at the time of the survey than they had used them two years before, when a similar survey was conducted. (Source: Nielsen Online/WebVisible survey, Feb. 2009)

“These results confirm what most people have come to know through their personal experience, or the observation of the world around them: the word ‘Google’ has become interchangeable with the word ‘search,’” said Bret McCormick, co-founder of OurNEWSCafe.com, the local Internet marketing leader in East Texas.

More and more people are turning to the Internet through computers and wireless devices as their first source for information — its an absolute fact. Small businesses, organizations and individuals often find themselves not fully aware of this major shift in consumer behavior, unsure about how to act upon it, or discounting it because they believe they can’t afford it and don’t really understand it.

Personalized service, as well as prices that fit within most existing advertising and marketing budgets, are provided by OurNewsCafe.com, the industry leader in East Texas local Internet marketing.

“We offer more than 50 years of professional media experience, including more than a decade of building and maintaining Web sites for media companies,” said McCormick. “Along the way, we’ve learned not only how to put a site and information on the Internet, but the ways to laser-target your message.”

Guarantees of first-page (top-10) ranking in Google is the pledge of some local Internet marketing companies. With OurNewsCafe.com, local Internet marketing outcomes for East Texas customers don’t stop with the consistent placement of its clients on the first page of Google.

Extending far beyond Google, Our News Café’s local Internet marketing strategy for East Texas customers includes a comprehensive review of the customer’s target markets and niches. Implementations on Twitter, Facebook, Bing and Yahoo, search engine optimization and even video are among the strategies for most clients, big and small.

Proof? It was no accident if you found this article because it was ranked highly in a Google, Yahoo, or Bing search. We targeted you because you did a search for local Internet marketing in East Texas information. This article was designed and crafted, marketed and distributed to reach people with the specific interest in local East Texas Internet marketing, like you. Now you can put our strategies and expertise to work for you. Your message will be much more effective if you deliver it to customers and potential customers where they are looking for it, on the Internet.

Send an e-mail to publisher (at) ournewscafe.com to request more information about Our News Café. A representative will contact you within one business day.

Technorati Tags: East Texas local Internet marketing, Internet Marketing, local Internet marketing, local Internet marketing in East Texas