Internet Marketing With Video
Two Basic Online Marketing Rules:
1. Grow Your Mailing List
Always be growing and interacting with your mailing list. If you’d like to read why, take a look at this post on why an email marketing list is valuable.
2. Try Using Video
This is what today’s post covers. Whenever you’re creating content for your internet presence, use video any time you can.
Use Video Because It’s Personal
Picture two companies. One just writes about what they do… the other demonstrates on video. Which one would you feel a stronger connection to? Which one would you be most likely to go to for help? This is true not only for internet businesses but also to small businesses pursuing a strategy of local internet marketing.
What To Include In Your Videos:
This part shouldn’t give you any trouble at all. You show whatever your business does. You show your daily process. It can be anything!
If you own a bakery, show how you bake a loaf of bread, and why yours is better. If you are a mechanic, show exactly how you do an oil change. Give a tour of your shop. Feature one product that is significant to you. Talk about the pleasure you get from serving your customers.
Include whatever you’d like, the more unique and genuine, the better.
Just imagine you’re giving a tour to a friend, explaining to them exactly what you do and what makes it special.
How Hard Is This Going To Be? Will You Spend All Your Time Learning?
To start with, you won’t have to learn an endless stream of new skills to use video online. It will simply require you learn how to get a neighborhood teen to do the work. Seriously, teenagers know how to do this, and they’ll be excited to be paid for it.
To summarize the steps, here is the simple process of creating and using a video:
- Decide the topic for your video.
- Record it. (Not much different than a home movie.)
- Edit it. (This is where the local high school student comes in.)
- Post it. (This is not any harder than publishing a blog article.)
- Advertise It (You’ll already be comfortable with this from sites like Twitter, your own site, your mailing list, and the marketing you already do… easy.)
Get To Work
For now, imagine the elements of your business you could show on video. (Don’t just think… write it down!) Ask yourself:
- What problems do you solve for your customers?
- What are some frequent questions you recieve?
- Is there a underused service you’d like to feature?
- What made you get into this market?
- What kind of employees do you want to hire?
A Little Work Now Will Pay Off Big
These are a couple ideas to help you start coming up with more of your own. After you are comfortable with the process of creating videos and learn how powerful it can be for your business, you’ll know that video is one of the strongest ways to strengthen the relationahips with your customers and find more.
