Adsense – Still A Cash Cow?
With the arrival of Google losing a court case (and a shed load of money) and the continued downside of click fraud the question is currently on the tip of everyone’s tongue – “Is Google Adsense still the money cow that it absolutely was?”.
In this article I’ll have a look at ways in which in which the average webmaster might still develop a successful Adsense business and a way to use the up and returning Google witch hunt to your advantage.
There are currently 2 main issues that are facing Google, both of that are serious and might result in the demise of both Adsense and Adwords.
The first and most major problem is that of click fraud. For those of you who don’t apprehend click fraud is the act of clicking on your own (or a friends) ads in an attempt to get artificial earnings.
This can be such a drawback for Google because it ensures {that the} worth that Adwords purchasers gets is considerably less then they’d need, thus guaranteeing that in due course they can simply arise and walk away (with what remains of their advertising budget firmly clamped in their hand).
To remedy this problem Google have tried putting several rules in place like not allowing the webmaster to point out Adsense ads in auto surf sites (to name but one restriction).
The second problem that Google faces relates to content, notably the quantity of original content which is out there.
The matter in this case is that several folks have purchased article scraper software (software that you simply purpose at somebody elses website and just shout ‘Fetch!’ – it then returns a document assortment that may be a complete rip off of the site).
This was already a downside before the appearance of Adsense sites and with the continual chain of folks chasing high value keywords it has become worse; It is now attainable to search for a given phrase on Google and return nothing however duplicate content for the primary few pages of search engine results.
In order to deal with this problem Google has been modifying it’s algorithm to effectively punish people with duplicate content, the extent to which a private website is ‘penalized’ is currently a matter for debate.
So, given Google is about to launch a witch hunt trying for sites with nothing but duplicate content and for folks performing click fraud what can you do?
After all there are so many people out there using web site generation tools that Google will trace and/or document obfustication technology (you’ve seen the ads – “We will create your one original article into 300 and Google will never understand!” – yep, and anyone who visits your web site can simply notice drivel with spelling errors or contextual mistakes).
Step 1.
If you must use web site generation software build sure you discover one that leaves no trace behind itself, raise yourself – ‘If I used to be trying at the source code from the generated page how would I know that it’s machine generated?’
Step 2.
Don’t use website scraping tools, they are immoral and a waste of your time
Step 3.
Do embrace RSS feeds into your pages, they add recent content with no effort on your part (a minimum of one among the site generation tools now supports this sort of functionality)
Step 4.
Don’t click on your own adverts, Google can will you in the blink of an eye fixed
Step 5.
Do get incoming links from established sites (in the same area as your niche content)
Summary.
If you are the least bit serious concerning creating an Adsense income you would like additional than one site and therefore it’s inevitable that you may use web site generation tools (as a result of there aren’t enough hours within the day for you to create the quantity of pages by hand), by all suggests that use these tools however use them ethically.
When using website generation tools guarantee that they allow you to feature multiple blocks of Adsense /Clickbank /Ebay code to every page (it saves you a lot of your time) and that it performs search engine optimization for you (both on page and off page).
You should additionally take the time to write down some of your own original content – like this or perhaps pay a ghost author to create a batch of articles for you (don’t forget to ad your bio box at the bottom of everything you write).
To answer the initial question , yes, it’s still possible to create LOTS of cash from Google – you just want to be careful.
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