What Network Marketer Are You – Flintstone or Jetson?
A friend of mine, Larry Beacham, wrote a piece of writing by a like name a hardly any months back and it was such a hit article and he made so many good points in it that I wanted to revisit much of it again. So with his consent I am writing this follow up to his innovative article.
We are in the Information Age not the Stone Age! The techniques and approaches that were used in the past no longer hold the power and effectiveness they once did in the eye of today’s George Jetson, fast paced society.
The old school ways of cold calling or pestering your friend and relatives who are not realy qualified does not really work. The odd thing is, that is exactly what most marketers are shown how to do. It is how 98% of all network marketers do it today. As Larry said it “Yet, millions of network marketers are stuck in the past, using Fred Flintstone techniques to try and lure the George Jetson prospect”. Words that are very true. Now does this mean the old school techniques do not work. No it does not and it is how most networks marketers build their organizations.
However, there are easier ways with modern tools. Today’s consumer has much less patience and their life is much more fast paced and they are looking for a better way. now that have been successful are using the Internet to aid in their marketing efforts}.
difference in the old “Fred Flintstone” techniques and the new “George Jetson” techniques~There is contracts in the old school and new school techniques that is illustrated with Fred and George}.
FLINTSTONE: Uses {things like a prospect list or names list and acts like an amateur marketer calling everyone they know to find a handful of people that may be interested in their business, or NOT~Has a prospect he list he got from who knows where that he proceeds to call and hound the prospect about their opportunity or product}. JETSON: faction of people who are drawn to the marketer~Attracts a very targeted list of people to them using blogs, web sites and email}. CONTRAST: partnerships with people, not with computers or companies~Understanding that people to business with people and not companies the marketer understands that he must sell himself}. The marketer is selling himself and building a rapport with consumer even if they are at an early stage. ATTRACTION MARKETING is what this is called.
FLINTSTONE: the city and then tries to force the business on them. Then he can not understand why people do not sign up}. JETSON; Creates pre-recorded wibinars and teleconferences for prospects that are {already interested}. CONTRAST: Recordings can be listened to or watched 24 hours a day 7 days a week when the prospect has the time to review the information in the comfort of their home or office at any time on any day when they have time}. The marketer only talks to those that have a GENUINE INTEREST after reviewing all the materials and having time to take it in.
FLINTSTONE: Thinks like a sales rep and attempts to compel the prospect and overcome the objections in order to get them into the business or use the product. JETSON: Thinks like an independent consultant and provides value to the marketplace on the front-end of the process. CONTRAST: The information that is shared provides value through education in a comfortable way that makes the prospect very interested.
FLINTSTONE: Doesn’t think in terms of long term relationship building with a prospect; wants to sell the product or enroll them immediately and if it does not happen is dismissed with no follow up strategy. JETSON: Understands the power of selling through education and using automatic communications to continue the education beyond the initial contact. CONTRAST: The new technique allows the natural buying cycle of the individual to take its course which leads to a sale or enrollment in the future when the prospect is ready. Its about developing a relationship for the long term, it may be years before the prospect joins.
FLINTSTONE: Uses pseudo rapport building tactics to entice prospects to engage them with the sole purpose of getting an appointment to pitch their opportunity. JETSON: Builds a genuine rapport with their pre-interested prospect over time by writing articles, creating educational videos, blogging etc. CONTRAST: The new marketer has positioned themselves as a trusted advisor and a respected expert. When the prospect is ready they will contact the marketer. The prospect is also much more likely to be successful in their own endeavor because of what they have learned and the techniques that have been modeled.
The two methods are quite different when you compare the Fred Flintstone and George Jetson marketer. Change the way you market and do things the modern ways.You can reach many more people and be much more professional using these techniques. This will allow you to sift through thousands of prospects and find the diamonds that can change your business for the positive.
Please let me know what you think about this content. I welcome all comments. I hope that it helps you to be able to attain what you want out of your business.
Bob Howard
813-964-7389
BobHowardMarketing
If you want to know how you can be a George Jetson marketer, then look at the system that changed it for me. MLMProMentor
